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AmCham is staging its always popular Cannes Advertising Festival Cocktail! Come watch the winners from the world's toughest advertising competition. Leading marketer Charles-Brian Boys, the man responsible for wrapping the IFC in the Financial Times Asia among many other hallmark campaigns will host lively commentary and audience interaction with co-hosts and creative gurus Jimmy Lam and Stanley Wong.
Charles Brian-Boys is the man behind the Financial Times Asia's high-profile, international attention-grabbing wrapping of the exterior of 2ifc, the Guiness record holder for the world's largest outdoor ad ever, as well as the managing partner and founder of leading boutique agency The Eight Partnership where he has spearheaded exciting branding projects for distinguished clients including Nokia China, the Noble Group and Disney Cafes. The highly awarded executive has been the regional marketing director for luxury men’s brand Dunhill and has also held senior management posts at leading agencies such as Leo Burnett and Baty Ads. Charles is also an Adjunct Professor at the HK University of Science and Technology where he lectures on Strategic Brand Management.
Charles Edwards was with Lintas for 8 years in Australia, Thailand, Japan and China where he was general manager in Beijing before being hired by Leo Burnett to lead McDonald’s and Coca-Cola businesses for China and Hong Kong. He went on to head regional business development for Burnett across Asia Pacific, culminating in the agency being recognized as Regional Agency of the Year for 2001. He was then recruited by US creative boutique Fallon as managing director to establish their operations in Asia. Inspired by Fallon’s success in blurring the line between traditional brand communications and entertainment with work such as the BMW Films, he went on to establish The Media Village, producing, directing and distributing films, commercials and branded entertainment for Asia Pacific. He currently has two 13-part series airing on Discovery Networks in Asia and has just finished directing Virgin Airlines’ latest campaign. Charles has also extensively composed and produced music for film, TV and advertising, including Cathay Pacific’s global campaign theme ‘I Can Fly’.
Jimmy Lam came from an era where he was fortunate to learn the craft of Chinese copy from some of Hong Kong's great past creative leaders. As a young, ambitious creative director at famous creative shop The Ball Partnership, he was groomed under Mike Chu, winning awards for several years, before being hired to lead Lintas in Hong Kong as CEO. After building the agency business for a number of years, he enjoyed a stint in Shanghai as a film director with leading Hong Kong production house, Moviola. Jimmy was then approached by Dentsu of Japan to set up a regional creative boutique chain, Clipper Mother Asia, of which he is still CEO today. He was the first ever Hong Kong creative to be invited to judge at Cannes, is the founder and publisher of the Chinese language creative showcase, LongYin Review, and a founder and active organiser of the AdFest awards festival in Pattaya (Hong Kong's Cannes).
Come join us for an informal, fun-filled evening of unbridled creativity, great commentary, and delicious drinks and canapés on the terrace of FINDS in Lan Kwai Fong.
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