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An IT & Telecom Committee Event
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Reaching the Masses: Mobile Phone Advertising
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Preston Lau, Head of Sales and Business Development, Google Hong Kong
Tanbir Rahman, Vice President, Asia Pacific, The Hyperfactory
Lindsay Servian, Managing Director, Advertising and Interactive Services, PCCW
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May 21, 2008 (Wed)
12:00-2:00pm
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JW Marriott
Ballroom (L3)
Pacific Place, 88 Queensway
Admiralty, Hong Kong
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As the whole world goes mobile, advertising is going with it. Today, countries around the world use mobile phones with high-speed connectivity and ultra-sleek Internet interfaces (think iPhones and HTC phones for instance) -- and Hong Kong is certainly no exception. With mobile network providers now not only offering GPRS connection, but also HSDPA, the list of advertising solutions on mobile phones for marketers is rapidly expanding. Our panel of experts will demonstrate what has been done, what is being done, and what more can be done in promoting products and services via mobile phones.
 As the Head of Sales and Business Development of Google Hong Kong, Preston Lau has led Google's strategic partnership development in the region and successfully established key relationships with Hutchison and HTC, among others. He has worked on beefing up Google's service offerings around videos, maps and finance.
 Tanbir Rahman is the VP, Asia Pacific with The Hyperfactory, a company that creates, executes and analyses long-term mobile strategies. Tanbir's expertise lies in the business and marketing application of technology.
 Lindsay Servian heads PCCW's Advertising and Interactive Services business unit, which offers a wide range of broadcast and interactive advertising solutions to small- to medium-sized entities and corporate clients, as well as transactional services. |
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Inquiries and Bookings |
Media Contact |
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Carol Au
cau@amcham.org.hk / mho@amcham.org.hk
Tel (852) 2530 6900
Fax (852) 2810 1289 |
Toni Lau
tlau@amcham.org.hk
Tel (852) 2530 6900
Fax (852) 2810 1289 |
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AmCham Member HK$420
No. of guests: _____ |
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Non AmCham Member HK$540
No. of guests: _____ |
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Corporare Table HK$5,200 |
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Total HK$ |
Should you choose to bring guests, please submit the
list with contact details to Carol Au at
cau@amcham.org.hk.
Contact details should include Name, Company Name, Job
Title, E-mail Address, and Telephone Number. |
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Membership in AmCham is on an individual basis. We
regret that non-members cannot attend at member
price, even if it is to replace a member. |
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cancellations must be notified in writing at least
two working days prior to the event, or six working
days prior to a conference. |
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When
Typhoon 8 (or above) or Black Rainstorm Signal is
hoisted, all events will be cancelled. |
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