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Monday, January 21, 2008 | Chamber-Wide
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For more than 30 years, Jeff Muir has analyzed and steered business investments in China. He now directs the strategic vision and day-to-day operations of a US$30 million greenfield agricultural and manufacturing site in rural Chongqing. Responsible for relations with officials from the township level to Beijing, operations of EMB's 8,000 acres of orange groves, and construction of a juice processing complex, Jeff reports directly to EMB primary shareholder Edgar M. Bronfman Sr., former chairman of the Seagram Co. Ltd.
Jeff will discuss with Tom Gorman the risks, rewards and guidelines of investing in China, including how to structure and protect investments, domestic competitors, the evolution of China's agricultural sector, consumers' changing tastes, and the socio-economic situation in the Three Gorges region.
Armed with a Princeton degree in Chinese studies, Jeff arrived in Hong Kong in 1975, focusing first on China market research and business journalism at the precursor of The Economist's Business Intelligence Unit. Later, as a director and partner of Tom Gorman at CCI Asia Pacific, Jeff founded its China consultancy business. He later managed the China and Taiwan offices of the international PR firm Hill & Knowlton, leaving to co-found with John Kamm Market Access Ltd., tailoring market-entry and government relations strategies. He began working with Edgar Bronfman in 1996 as the director of external affairs for Seagram's Asian beverage and entertainment affiliates, spearheading the Chongqing citrus project, including research, planning, and negotiations with the PRC government in coordination with Tropicana, which was owned by Seagram in the project's initial stages. After serving as MD for the Chongqing citrus company from 1998 to 2005, he was appointed CEO of the Edgar M. Bronfman Citrus Co. Ltd. to develop its China orange juice processing facility.
Tom Gorman is chairman and editor-in-chief of Fortune China and has over 30 years' publishing experience covering business in China and Asia. Tom and Jeff studied Mandarin and Chinese history together at Princeton University. As is Jeff, Tom is a former chairman of the American Chamber of Commerce in Hong Kong. |
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| Venue |
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Ritz-Carlton HK
Harbour Room (L3)
3 Connaught Road
Central, HK |
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| Time |
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12:00noon Registration/Networking
12:30pm Lunch
1:05pm Speech
2:00pm Close
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Inquiries
and
booking |
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Carol Au / Mandy Ho
Tel: (852) 2530 6900
Fax: (852) 2810 1289
Email: cau@amcham.org.hk
| Mail: |
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Events Dept
AMCHAM
1904 Bank of America
Tower, 12 Harcourt Rd,
Hong Kong |
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Member Fee
Non Member Fee
Corporate Table |
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HK$420
HK$540
HK$5,200 (10-12 pax) |
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MEDIA WELCOME
For
media inquiries, please contact
Toni Lau
Email: tlau@amcham.org.hk
Tel: (852) 2530 6915
Fax: (852) 2810 1289 |
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