AMCHAM Corporate Reputation Management: Steps to Safeguard and Recovery Dr. Leslie Gaines-Ross Chief Reputation Strategist, Weber Shandwick      Friday, June 13, 2008 Communications & Marketing Committee Reputation and corporate image matter. What do you do if your company's reputation is damaged? What are the distress signals to look for before crisis strikes? How do you build an enduring and lasting corporate reputation? Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist, and author of the recently published book Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, will share more than 20 years of experience in managing corporate reputation, taking you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good name and prevent it from being tarnished in the first place. In her role as Chief Reputation Strategist, Dr. Leslie Gaines-Ross leads Weber Shandwick's global reputation consulting services and proprietary thought leadership development. Dr. Gaines-Ross is a member of Weber Shandwick's global senior management team and is based in the firm's corporate headquarters in New York. Dr. Gaines-Ross's work has been featured in numerous international publications, including BusinessWeek, The Economist, the Financial Times, Forbes, Fortune, The New York Times, and The Wall Street Journal. Venue Renaissance Harbour View Hotel Concord Room 1 (8/F) 1 Harbour Road Wanchai, HK Time 12:00-2:00pm Inquiries and booking Carol Au Tel: (852) 2530 6900 Fax: (852) 2810 1289 Email: cau@amcham.org.hk Mail: Events Dept AMCHAM 1904 Bank of America Tower, 12 Harcourt Rd, Hong Kong Member Fee Non Member Fee Corporate Table HK$390 HK$510 HK$4,800(10-12pax) MEDIA WELCOME For media inquiries, please contact Toni Lau Email: tlau@amcham.org.hk Tel: (852) 2530 6915 Fax: (852) 2810 1289  AMCHAM Member              Non AMCHAM Member                            Total HK$ Date         :                                                              Crossed check #                           payable to        Name       :                                                              The American Chamber of Commerce in Hong Kong Job Title   :                                                              Bank :                                                                                      Company :                                                              Charge to: AMEX / Diners / Visa / MasterCard Nature of Business:                                               Cardholder's Name :                                                                Address  :                                                              Card #                                                                                                                                                                     Issuing Bank :                                        Exp Date :        /         Tel           :                             Fax  :                         Signature : Email        :                                                              Website   :                                                              (Not valid unless signed) Membership in AMCHAM is in an individual basis. Fellow employees who are not AMCHAM Members and other guests may enroll at non-member fees. Once received, bookings are considered confirmed. No-shows will be charged. Substitution of non-members may be made at the non-member price. All cancellations must be notified in writing at least one working day for events and six working days for conferences & workshops. When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.
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