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In today's hypercompetitive global business environment, the secret to driving higher levels of growth and profitability lies in understanding the apparent irrationality of employee and customer behavior and the impact it has on business performance. Fortunately, there is an emerging management discipline based on principles of Behavioral Economics that can help leaders and executives make sense of the economic behavior of real people and serve as a platform for effective management solutions. Behavioral economics compliments traditional economic theory by filling in the gaps left by the realities of human nature. As a result, it can provide business leaders with insights they otherwise would not have and solutions they never would have considered. Gallup research revealed that a study group of 10 companies that applied these principles outperformed peers by 85% in sales growth and more than 25% in gross margin during a recent one-year period. The key to achieving this kind of financial performance is for leaders to accept and work with human nature rather than against it.
Jim Clifton, Chairman and CEO of Gallup will share his expertise on how the field of behavioral economics is reshaping the way we think about the global economy. Targeted specifically to CEOs and senior management, Mr. Clifton will also discuss how leaders can use the latest discoveries in the field of behavioral economics to better serve their customers and brace themselves for the changing economic climate and optimize profits.
About Gallup
Gallup has studied human nature and behavior for more than 75 years. Gallup's reputation for delivering relevant, timely, and visionary research on what people around the world think and feel is the cornerstone of the organization. Gallup employs many of the world's leading scientists in management, economics, psychology, and sociology, and their consultants assist leaders in identifying and monitoring behavioral economic indicators worldwide. Gallup consultants help organizations boost organic growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallup's 2,000 professionals deliver services at client organizations, through the Web, at Gallup University's campuses, and in more than 40 offices around the world.
 Since 1988, Jim Clifton has served as CEO of Gallup, a leader in organizational consulting and public opinion research. His most recent innovation, the Gallup World Poll, is designed to give the world’s 6 billion citizens a voice in virtually all key global issues. Mr. Clifton has pledged to continue this effort to collect world opinion for 100 years in 150 countries. Under Mr. Clifton’s leadership, Gallup has achieved a fifteen-fold increase in its billing volume and expanded Gallup from a predominantly U.S.-based company to a worldwide organization with 40 offices in 30 countries and regions. Mr. Clifton is also the creator of The Gallup Path, a metric-based economic model that establishes the linkages among human nature in the workplace, customer engagement, and business outcomes. This model is used in performance management systems in more than 500 companies worldwide. Mr. Clifton serves on several boards and is Chairman of the Thurgood Marshall College Fund. He has received honorary degrees from Jackson State, Medgar Evers and Bellevue Universities. |
