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Is your marketing effort keeping up with way the rise of social media is changing the way people consume, share and participate in media? The extraordinary opportunities that this is creating leaves marketers with what is probably the greatest challenge on their desk today: How to create more interesting, engaging and ultimately more effective marketing. Across the world and at home in Asia, the impact of the growing use of a spawning number of social media sites is a continual challenge to marketers in their quest to engage consumers with ideas that connect with and move them. The Economist have taken up the challenge and will provide us with an informed view on the implications and opportunities for marketers today.
 As Managing Director and Publisher of The Economist online Mr. Blunden has responsibility for all commercial aspects of Economist.com globally, including the on-going development of The Economist online as a digital media brand and community. Before joining the Economist group Nick was UK CEO of Profero, the award winning full service global digital communications agency. In his seven year tenure at Profero their client portfolio included leading international brands such as Apple, MINI, Pepsi, Johnson and Johnson and HSBC.
Mr. Blunden holds a law degree from the London School of Economics and an MBA from the Australian School of Business. He is a Fellow of the RSA, a NESTA creative mentor and a member of the UK Superbrands Council. A rare opportunity to hear from and speak with Global Managing Director Economist Online, Nick Blunden. Not to be missed.
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