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It is no secret that success in business can be measured by one’s ability to build trusted relationships. It is also true that in an increasingly competitive market, there is mounting pressure to develop relationships quickly. The question is how to find that balance of accelerating the process of building the relationships while at the same time deepening the level of trust.
There are times when we wish we could have been more persuasive, when we wanted to be able to influence a decision but weren’t able to do so. This workshop will explore the elements of trust, the single most important concept underpinning all long-term relationships, and Cialdini’s 6 principles of social influence :
- Consensus
- Consistency
- Credibility
- Liking
- Reciprocity
- Rarity

Mr. Tony Ngo has over 30 years of working experience, and he specializes in communication skills; presentation, influencing, negotiation, consultative selling, media training, dealing with difficult people and delivering excellent customer service. Other programmes include rehearsing for IPO roadshows and one-on-one executive coaching.
Fluent in English, Cantonese and Mandarin, Mr. Ngo's lively, energetic and enthusiastic personality makes him a natural-born trainer who communicates effectively and has a passion to share his learning experiences with others.
Educated in England, Mr. Ngo returned to Asia in 1981 and since has a broad range of business experience in general management, sales, marketing, promotion and business development; working at various senior positions in the large fast-moving consumer goods segment in Greater China and throughout S.E. Asia.
Mr. Ngo has also coached the winning teams of the Award for Excellence in Training 2011, organized by the Hong Kong Management Association. He obtained his Masters Degree in Business Management and Bachelor Degree in Economics from Salford University and Manchester Metropolitan University, England, respectively.
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