Events Membership Committees Publications China Affairs AmCham Resources Public Affairs
Home arrow Events arrow Events Calendar
Full Calendar | RSS | Archive |

May 21, 2008 (Wed)

Reaching the Masses: Mobile Phone Advertising


  • Preston Lau, Head of Sales and Business Development, Google Hong Kong
  • Tanbir Rahman, Vice President, Asia Pacific, The Hyperfactory
  • Lindsay Servian, Managing Director, Advertising and Interactive Services, PCCW
  • IT & Telecom Committee and Communications & Marketing Committee

     

    As the whole world goes mobile, advertising is going with it. Today, countries around the world use mobile phones with high-speed connectivity and ultra-sleek Internet interfaces (think iPhones and HTC phones for instance) -- and Hong Kong is certainly no exception. With mobile network providers now not only offering GPRS connection, but also HSDPA, the list of advertising solutions on mobile phones for marketers is rapidly expanding. Our panel of experts will demonstrate what has been done, what is being done, and what more can be done in promoting products and services via mobile phones.

    As the Head of Sales and Business Development of Google Hong Kong, Preston Lau has led Google's strategic partnership development in the region and successfully established key relationships with Hutchison and HTC, among others. He has worked on beefing up Google's service offerings around videos, maps and finance.



    Tanbir Rahman is the VP, Asia Pacific with The Hyperfactory, a company that creates, executes and analyses long-term mobile strategies. Tanbir's expertise lies in the business and marketing application of technology.






    Lindsay Servian heads PCCW's Advertising and Interactive Services business unit, which offers a wide range of broadcast and interactive advertising solutions to small- to medium-sized entities and corporate clients, as well as transactional services.


    Time: 12:00-2:00pm
    Fee(s): Member Fee: HK$420   [ Login Now | Enjoy special member rates ]
    Non Member Fee: HK$540   
    Corporate Table Fee (10-12pax): HK$5,200
    Venue: JW Marriott
    Ballroom (L3)
    Pacific Place, 88 Queensway
    Admiralty, Hong Kong
    Inquiries: Carol Au
    cau@amcham.org.hk / mho@amcham.org.hk
    Tel (852) 2530 6900
    Fax (852) 2810 1289
    Media: MEDIA WELCOME 
    Toni Lau
    tlau@amcham.org.hk
    Tel (852) 2530 6900
    Fax (852) 2810 1289

      

    * An email confirmation will be sent to the registered email address two (2) working days prior to the event. Online bookings will generate an automated confirmation via e-mail.
    * Membership is on an individual basis. Non-member can only attend at non-member price.
    * All cancellations must be notified in writing at least two working days prior to the event, or six working days prior to the conference. No-shows will be charged.
    * Faxed or mailed booking forms received without payment (check/cash) will be considered void, unless valid credit card details are given as guarantee. If payment is not received by 5pm the day after the event, the credit card on file will be charged automatically.
    * When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.

     

    Eshop Login

    Members log in here to register for events online and receive your special member price!