The Future of Marketing in a Digital World

Sean A. Rach
Managing Director
OgilvyOne Worldwide, Hong Kong

Communications & Marketing

With the Internet to becoming a mass medium, marketers are now challenged to engage and connect with their customers in a new way. Brands and marketers must redefine their approach and channel selection to their communications to increase their relevancy in a cluttered media environment. Sean Rach will share a framework for consideration and case studies from Hong Kong, Asia Pacific and the world that show examples of brave, cutting edge marketing in practice.

Since joining Ogilvy in 2000 to initially lead the companys interactive business, Sean has led teams for clients such as American Express, The Venetian Macao, eBay and SmarTone-Vodafone producing high impact through-the-line campaigns. Prior to joining Ogilvy, Sean held several marketing positions with Sprint Communications Company in the United States. Sean started his marketing career at Hallmark Cards, Inc. where he gained experience in retail sales and category management before becoming responsible for all online media, partnerships and public relations for Hallmark.com. Sean is active in the Hong Kong marketing community serving as Chairman of the Hong Kong 4As Interactive and Direct Committee (2001-2008) which organized the annual HK4As Interactive and Direct Award Show. A noted industry speaker, he has been a guest lecturer at Hong Kong University and City University.