*Jay Oatway, Hong Kong's No. 1 Ranked Twitterer, and Social Media Editor, Charged.mobi
*David Ko, Executive Vice President, APAC, Waggener Edstrom Worldwide
Moderator: Eric Pong, Founder, Red Hare
|
|
In mid-June, the U.S. State Department was said to have requested for Twitter to adjust their maintenance schedule because it was too important a service to go down during critical hours. Just how important is Twitter? Within the last year, Twitter has seen the kind of explosive growth that top sites like Facebook have experienced. Dell claims to have generated more than US$3 million in sales from using Twitter, a free service. New artists such as Asher Roth have sold hundreds of thousands of downloads on Twitter word of mouth alone, and Ashton Kutcher not only beat CNN as the first person with 1 million followers, he now has 2 million followers. But what exactly is Twitter, and how can you use it effectively? Join David Ko, EVP of Waggener Edstrom and Jay Oatway, Hong Kong's number 1 Ranked Twitterer, to discuss issues related around Twitter such as:
* Twitter’s disruption of social media and a look at microblogging’s effect on celebrities, brands, advertising and you
* How to use Twitter as a business platform to reach and engage customers, influence opinions and activate markets (best practices) Defining a new era of digital journalism, Jay Oatway is Hong Kong’s top Twitter Star with more than 65,000 followers. With his background in journalism and new media, he has become a celebrated tech columnist for POWER Magazine, as well as a tech-culture “Trend Hunter” for Portension.com and Trendhunter Magazine. He’s the former editor of the mobile-lifestyle publication, Charged Magazine, and is now Social Media Editor for its digital spinoff, Charged.mobi (which is also in Hong Kong’s Top Ten on Twitter). He’s also currently working on a book chronicling the important people and events shaping this nascent era of social media.
David Ko, EVP of Waggener Edstrom, first joined the online movement as a co-moderator on CompuServe’s Hong Kong Forum during the early 90s. Concurrently he was contributing editor at PCWorld Hong Kong, authoring two monthly columns on PC games and the Internet. His firm created the popular Twendz sentiment measurement tool on Twitter and he can be found there as davko1. Clients that David’s firm works with include Amazon, DHL, Microsoft, National Geographic Channel, Samsung, and many more. Eric is founder of Red Hare, a dropship and solutions service provider for some of the world's best ecommerce sites. Recently, he has worked on several marketing projects related to Twitter and is also developing a specialized PR application around the platform. He is a self described "boot strapping, street hustling" entrepreneur who is fortunate enough to have lived the American dream and also its nightmares. More than anything, Eric believes that life and work should be fun.
Venue Sponsor: 
|
