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September 18, 2009 (Fri)
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李寧: 一切皆有可能
(Li Ning: Anything is Possible)
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張志勇先生
行政總裁及執行董事
李寧有限公司
(Zhang Zhi Yong, Chief Executive Officer and Executive Director, Li Ning Co., Ltd)
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Communications & Marketing Committee
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**Presentation will be conducted in Mandarin with a brief translation in English. There will be no simultaneous translation.**
“一切皆有可能”，這句廣告語充分體現了李寧品牌的內涵. 李寧, 不僅是世界體壇的傳奇，還是中國本土最知名的體育用品品牌。
在經歷了多年的輝煌之後，李寧在中國的市場份額卻被國際兩大體育用品品牌耐克與阿迪達斯所超越。打動目標消費群使其成為該品牌的忠實消費者以達到市場份額最大化, 是品牌營銷者時刻思考的問題。對於李寧，什麼才是真正決定擴大市場占有率的關鍵？李寧怎樣才能在持續的管理變革中重寫輝煌的歷史？
在是次午餐會中, 李寧有限公司行政總裁及執行董事張志勇先生將帶領我們，解析在當前金融危機的局勢下，李寧品牌受到了怎樣的影響。並同我們分享，作為體育用品行業的龍頭，李寧如何帶領中國體育用品行業在危機中尋找機遇，獲得更大的發展呢？
張志勇先生於一九九二年加入李寧集團，曾出任財務經理，財務總監，以及公司總經理。自該公司於二零零四年六月上市以來，張先生擔任該公司行政總裁及執行董事，負責本集團整體戰略，並使人力資源、信息資源、財務資源與本集團品牌匹配發展。張先生對中國消費者市場變化、品牌形像塑造、中國公司的變革管理有其深刻的見解。張先生擁有北京經濟學院學士學位以及北京大學光華管理學院行政人員工商管理碩士學位。
"Anything is possible" is fully reflected in Li Ning's mission. Li Ning is not only a legend in the athletic world, but it is also the most well-known brand in China.
After years of being the leading brand in China, Li Ning's market share was surpassed by that of two international sports brands: Nike and Adidas. So what is Li Ning's strategy in order to regain its market share in China and take the lead once again?
During this luncheon event, Zhiyong Zhang, CEO and Managing Director of Li Ning Co., Ltd will share (in Mandarin) the company's past experiences and the opportunities ahead. **Presentation will be conducted in Mandarin with a brief translation in English. There will be no simultaneous translation.**
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| An email confirmation will be sent to the registered email address two (2) working days prior to the event. Online bookings will generate an automated confirmation via e-mail. |
| Time: |
12:00pm Registration/Networking
12:15pm Lunch
12:45pm Remarks
2:00pm Close
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| Fee(s): |
Member Fee: HK$390 [ Login Now | Enjoy special member rates ]
Non Member Fee: HK$510
Corporate Table Fee (10-12pax): HK$4,800
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| Venue: |
Renaissance Harbour View Hotel
Oasis Room (8/F)
1 Harbour Road,
Wanchai, Hong Kong
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| Inquiries: |
cli@amcham.org.hk
Fax (852) 2810 1289 |
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| Media: |
MEDIA WELCOME 
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* To ensure that we capture all your online registrations on time before the event, the online booking system will be deactivated 48 hours prior to the event.
* An email confirmation will be sent to the registered email address two (2) working days prior to the event. Online bookings will generate an automated confirmation via e-mail.
* Membership is on an individual basis. Non-members can only attend at non-member price.
* All cancellations must be notified in writing at least two working days prior to the event, or six working days prior to the conference. No-shows will be charged.
* Faxed or mailed booking forms received without payment (check/cash) will be considered void, unless valid credit card details are given as guarantee. If payment is not received by 5pm the day after the event, the credit card on file will be charged automatically.
* When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.
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