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Through partnerships with NGOs (non-governmental organization), you can use proven tools to positively impact your business' community investment. Cause marketing links social causes with positive impact on top line sales. Supporting disaster relief in markets where you have customers and employees helps return the market to normalcy more quickly, with opportunities for positive publicity of your efforts. Charitable donation of gifts-in-kind can reduce your inventory of excess, distressed, or discontinued products while protecting your brand and possibly providing generous corporate tax deductions. Employee team-building activities through community involvement increases the morale inside your organization, as well as the reputation of your company for future job applicants. Inclusive marketing to the base of the pyramid expands your customer base through creating new markets and at the same time providing a sustainable solution to poverty in your business communities. How can you utilize the NGO's experience and expertise in your business?
As National Director of Corporate Development, GIK and US Programs, Mr. Brad Masterson seeks to build and enhance the reputation of World Vision United States (WVUS) with key internal and external business leaders within corporations. Last year, WVUS raised US $1.2 billion to assist about 100 million people in 98 countries through its relief, development and advocacy programs. Mr. Masterson, with the new created position Masterson is now charged with leading a team of Global Directors that maintain nearly 1,500 Corporate Relationships and about 120 strategic relationships. He represents WVUS, his mission is to collaborate with World Vision International’s National Directors across all 98 countries to help build their relationships with US-based Corporations. Prior to World Vision, Mr. Masterson was a business development leader at Fred Hutchinson Cancer Research Center. He has also had other leadership and principal positions with companies such WebMD, Per-Se Technologies (acquired by McKesson). Principal of CM Computers and with his leadership as Vice President of Sales & Software Architect, he lead the charge for the company to complete an IPO.
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