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Would you like to know what the attitudes and behavior of 7,000 Asians aged 19 and up, across 14 markets (including Vietnam), are in terms of lifestyle, desires, aspirations, consumerism and communication? Find out as Grey Global Group's Chris Beaumont unveils this year's compelling results of Eye on Asia (EOA), a comprehensive annual survey of Asian consumer attitudes.
Key topics include people's most pressing concerns, what they most want for themselves in the future, and how they view work, play, leisure and luxury, finance, the environment, health, technology and the future of their country. The component on consumerism explores how people rank their country's advertisers/marketers, what they would like to see from them in the future and, critically, what they want from brands. Eye also identifies five new customer segments: Individualist Believers, Perceived Value Seekers, Function Firsts, Status Seekers and New Brand Enjoyers.
Chris Beaumont is currently Chief Strategy Officer, Grey Global Group/Asia Pacific and President and CEO, Grey Global Group/Japan. For 10 years, he was a professor at London Business School, where he lectured on statistics and operations with a focus on decision science and market forecasting. Since then, he has worked for a number of leading global management consultancies in both Europe and North America on strategic issues including deregulation, brand marketing, and organizational change. His work at Coopers & Lybrand led to his interest in the communications business. Beaumont joined Grey Japan as its President and CEO in 2002 and since then has turned his agency into one of the Grey network's best-performing businesses.
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