Lucien Harrington
New Member Spotlight - Lucien Harrington

Occupation: Managing Director, Greater China and Southeast Asia, FutureBrand

Industry: Consulting

Member Since: October 2015


Why did you join AmCham?

I was first active in AmCham when I was head of marketing (for Asia) for The Walt Disney Company. It’s a good place to network, share stories and experiences, listen to challenges that other companies and people are facing in the market. I’ve made many good friends at AmCham.

I often hear from our clients about a particular need or service. So, if I learn of what other AmCham members may be doing, I can make an introduction and establish a connection that will help our clients and other members.

Can you tell us about Future-Brand?

FutureBrand is a branding consultancy. We are the creative future company, and our job is to help other companies create their future. Our passion is discovering inspiring ideas that will make their businesses successful and give it a competitive advantage. We use an array of tools – mostly innovative and proprietary but also some traditional – to understand the company’s objectives, gain insights and create ideas that bring the brand to life.

How is business so far?

 FutureBrand has had a great year with some amazing clients. The work we have produced has won numerous awards here in Hong Kong, regionally and globally. Hong Kong has become an important hub in Asia and in the wider network, and our clients are reflective of that – a nice mix of global and local clients, including Alibaba, Nespresso, MGM, Qantas, HK Arts Council and British Council.

What are some common missteps companies make when entering the Hong Kong market?

One is that you can understand Hong Kong in a short space of time. I have been here for 12 years, and I’m still learning. Central and Mid-Levels, for instance, are not representative of the many strands of culture and people found in Hong Kong.

What’s your favorite aspect of Hong Kong?

I love the fact that while most people think of Hong Kong as the bustling, neon-filled, crowded cityscape, within 30 minutes you can be walking along a stunningly beautiful hiking trail with striking views that are the complete antidote to the 24-hour, always-on personality that people are more familiar with.

What are you currently reading?

The Cat From Hue by John Lawrence, CBS’s correspondent during the Vietnam War.

What’s the best advice you’ve ever received?

I’ve been blessed to have worked with so many talented people from whom I have learned so much. The one that springs to mind is: obstacles that are placed in your path aren’t meant to stop you from getting to where you want to be. They are put there to give you the opportunity to show how much you want something. They are put there to stop the people who don’t want the thing as much as you do.